Less intuition. More strategic decisions powered by real data.
Transform your brand or business by listening to your audience, spotting trends and making data-driven decisions with our Social Listening training and consulting
Listening to what people say about you isn’t optional. It’s strategic.
Social Listening helps you make decisions based on real data, not intuition, by understanding what your customers, users, or audience truly think.
Benefits & Use Cases
For Agencies and Companies
What can you achieve?
☑ Prevent reputation crises.
☑ Detect market trends and emerging needs.
☑ Optimize campaigns and save budget.
☑ Improve products or services.
☑ Identify insights for strategy, innovation and development.
☑ Strengthen your brand image and connection with customers.
For Professionals
What will you learn?
☑ Real, practical case studies.
☑ How to use Social Listening tools.
☑ How to turn online conversations into strategic decisions.
☑ Downloadable templates and resources ready to use with clients.
☑ Certificate included upon course completion.
☑ Access to a private community and update webinars.
Social Listening Courses
Fundamentals Course – Social Listening for beginners
315 €
Learn from scratch how to detect real insights using free tools and practical examples.
✓ Self-paced, 100% online
✓ 3 hours of video lessons
✓ Access to exclusive webinars and community
✓ Unlimited access to classes and downloadable resources
✓ Certificate included
Expert Course – Professional Social Listening Level
1000 €
Apply Social Listening strategically using advanced tools and real-world cases.
✓ Self-paced, 100% online
✓ 10 hours of video lessons
✓ Access to exclusive webinars and community
✓ Unlimited access to classes and downloadable resources
✓ Certificate included
Full Pack – Comprehensive Social Listening: from Beginner to Pro
1215 €
From beginner to expert: with this full training program, you’ll master Social Listening with real impact..
✓ Self-paced, 100% online
✓ Access to both courses: Fundamentals + Expert
✓ Access to exclusive webinars and community
✓ Unlimited access to classes and downloadable resources
✓ Certificates included
Are you an agency or company?
You can access these same courses with adapted conditions: customized pricing, a tailored enrollment process, and professional invoicing.
Social Listening Services
Consulting
Do you have a Social Listening challenge with your brand, client, or team and need personalized strategic clarity?
This session is designed to help you apply Social Listening effectively to a specific case, whether you need to build a strategy, review processes, define KPIs, improve your reporting, or simply clear doubts and unblock your analysis.
Masterclasses
Want to bring a personalized Social Listening class to your business school, agency, or company?
A 30–60 minute online session (your choice) where I show how to apply Social Listening in a practical way, using accessible tools, real examples, and a strategic approach tailored to your audience.
Identify opportunities
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Strengthen your reputation
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Anticipate crises
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Identify opportunities 〰️ Strengthen your reputation 〰️ Anticipate crises 〰️
Patricia
Fernández
Expert in Social Listening and Digital Conversation Analysis.
☑ 6+ years as Social Listening Lead for Europe at Coca-Cola.
☑ Trained over 40 teams in Social Listening tools and strategy.
☑ Hands-on experience with global brands and leading agencies, such as WPP, Ogilvy, Comdata, and Findasense.
☑ Speaker and educator on LinkedIn and at top business schools.
☑ Recognized as one of the Top Social Intelligence Influencers 2025.
¿Why choose Social Listening Co.?
Practical, flexible, strategic training
Multi-tool
Learn to use and compare both free or accessible tools, adapted to your reality.
Online Community
Join a private space where you can ask questions, share experiences, and learn from other professionals in the industry.
Real Cases
Training based on real experiences inspired by concrete business situations.
Webinars
Live sessions with tool demos, doubt resolution, and analysis of new sector trends.
Certification included
Receive your professional certificate upon completing the course, ideal for boosting your work profile or portfolio.
Templates & Resources
Receive access to guides, analysis structures, and formats, ready to use with your clients or team from day one.
Real Opinions
“I was fortunate to have Patricia as a guide to improve the structure and strategic focus of my analyses, as well as to think beyond the data and refine the narrative of my reports. Her support was invaluable and helped me grow professionally.”
Charles B. - Digital analyst
“Patricia is one of those people who exudes confidence and expertise from the very first moment. Her empathy and patience make you feel comfortable asking anything, and her examples are always highly practical and applicable.”
Samantha C. - Senior Digital Marketing Strategist at Styleheads
“After my experience as a Social Media Analyst at two agencies, I can say that few people teach with such clarity and strategic focus as Patricia. Her training changed the way I analyze social content.”
Hamza A. - Digital analyst Ex Comdata & Ogilvy
“What I appreciate most about Patricia is that she genuinely wants you to learn. She doesn’t just give you a theoretical lecture, she guides you, listens, and equips you with the tools to make data-driven decisions.”
Luisa S. - Research and Insights Lead
“Patricia is a truly exceptional social listening expert. During the time we worked together, I was always impressed by her ability to transform raw data into strategic, actionable insights. Her deep understanding of online consumer behavior enabled us to create more effective and impactful campaigns. Patricia’s strategic mindset and collaborative spirit made her an invaluable partner.”
Mateusz W. — Data & Intelligence Director at Ogilvy
Blog
FAQ
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Yes. You can book a one-on-one session to analyze your specific case. It’s ideal if you have a brand, project, or client and need clarity or actionable ideas.
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Absolutely. I offer team packages, in-company training options, and customized masterclasses for organizations. Just send me a message and I’ll prepare a personalized proposal for you.
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Yes, upon request. Sessions can be held online or in-person for events, universities, agencies, or companies.
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Send me a message with a bit of context about your situation. I’ll help you choose the option that best matches your level, goals, and project needs.
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Yes, I issue standard or simplified invoices depending on the type of client. I also offer discounts for groups or teams.
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Social Listening (or digital active listening) is the practice of analyzing what people say online—on social media, forums, reviews, and other platforms—to better understand their opinions, needs, and emotions.
It helps you make smarter decisions in marketing, communication, innovation, and reputation management. With Social Listening, you can spot trends, prevent crises, create relevant content, and connect more effectively with your audience.
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Yes. You can mix courses, consulting sessions, and masterclasses based on your needs. Share your situation with us, and we’ll help you find the best solution.
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Of course. You can choose just one or opt for the Complete Pack, which includes both main courses at a special price.