Fundamentals Course in Social Listening - Learn from scratch

Discover how to turn online conversations into real insights with free tools and hands-on examples.

This online beginner-level course teaches you how to use Social Listening to uncover insights, even without prior experience. Use real tools and practical cases to get started from day one.

Join the early-access list to get notified and receive an exclusive launch discount.

Course Details:

Self-paced, 100% online

📍Next Opening: Febrero 2026

🕒 Duration: 4.5–5 hours (3h of video content)

📝 Assignments & quizzes: 12

🎯 Level: Beginner

📜 Certificate included: Yes

💰 Price: 315€

🗣️ Language: English

Course Overview

ℹ️ Video in Spanish — English subtitles available. Turn them on in the Video ‘Settings’-

  • Marketing, communication, PR, or creative professionals who want to learn Social Listening from scratch or introduce this skill in a simple and practical way.

    • Learn how to set up basic searches using keywords and logical operators.

    • Use free or low-cost tools from day one.

    • Apply Social Listening to real-world cases: brand, campaigns, and crisis management.

    • Access to bi-monthly webinars for Q&A sessions, demos, and updates.

    • Downloadable templates and resources.

    • Access to a Spanish-speaking community.

    • Certificate of course completion.

  • Gain the ability to use Social Listening from day one, turning online conversations into valuable insights for marketing, communication, PR, and creative strategies.

Program Overview

  • Introduction to Social Listening and Its Real Value.

  • Essential Tools and Initial Setup.

  • Real Applications of Social Listening: Use Cases and Free Tools.

  • Metrics, Basic Dashboards, and First Reports.

  • Exploring the Professional World of Social Listening.

  • Privacy, Ethics, and Best Practices.

  • Closing Module: Next Steps and Career Opportunities.

If you’re an agency or company

Request your personalized proposal.

Frequently Asked Questions about the Course

  • No. This course is designed for people with no prior experience. We start from the very basics and guide you step by step on how to apply Social Listening using free tools.

  • You’ll work with free or freemium tools such as Google Trends, Reddit, TikTok, Google Alerts, and Mentionlytics, among others and learn how to use them in real-life situations.

  • The course takes around 4.5 to 5 hours in total, including video lessons, templates, guides, and exercises but you can go at your own pace. All content is pre-recorded, and you’ll have unlimited access.

  • Yes. Although it’s a beginner-level course, it provides practical tools to help you identify trends, analyze audiences, and deliver valuable insights to your clients from day one.

  • Yes. Upon completing the course, you’ll receive a certificate that you can add to your LinkedIn profile or professional portfolio.

Want to get notified when enrollment opens?

Join the early-access list and get an exclusive launch discount for the English edition

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