Expert Social Listening Course – Professional level
Apply Social Listening strategically using advanced tools and real-world cases.
This advanced course teaches you how to work with professional Social Listening tools, build complex queries and extract strategic insights that support decision-making across marketing, communication and reputation.
Join the early-access list to get notified and receive an exclusive launch discount.
Course Details:
Self-paced, 100% online
📍Next Opening: March 2026
🕒 Duration: 10–12 hours
📝 Assignments & quizzes: 10
🎯 Level: Advanced
📜 Certificate included: Yes
💰 Price: 1.000€
Course Overview
ℹ️ Video in Spanish — English subtitles available. Turn them on in the Video ‘Settings’-
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Professionals or analysts with experience in marketing, communication, market research, or data analysis who want to offer Social Listening as a professional and strategic service.
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Design strategies aligned with business objectives.
Learn how to clean data and use advanced queries.
Explore leading Social Listening tools and learn how to choose the right one for your business or clients.
Real-world cases covering crisis management, reputation, innovation, and campaigns.
Practical exercises and downloadable resources.
Access to bi-monthly webinars and a Spanish-speaking community.
100% online and in Spanish.
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Take digital conversation analysis to a strategic level with advanced tools and real-world cases that make a real difference.
Program Overview
Strategy and Architecture of a Social Listening Project.
Advanced Query Building and Data Cleaning.
See how to get the most out of Professional Social Listening Tools like YouScan, NewsWhip, SentiOne • ViralMoment, Mentionlytics and others.
How to Choose the Right tool for your brand, company.
Strategic Use Cases: Crisis prevention and reputation management, opportunity and trend detection, campaign and launch tracking, competitive benchmarking, product and innovation insights, and identification of key influencers or creators.
Storytelling, Dashboards, and Strategic Reporting.
The Future of Social Listening and Emerging Practices.
Ethics, Privacy, and Regulation.
If you’re an agency or company
Frequently Asked Questions about the Course
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This course is designed for professionals who already understand the concept of Social Listening and want to learn how to apply it strategically using professional-grade tools. It focuses on how to use these tools to create value in campaigns, reputation management, innovation, and more.
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You’ll work with professional tools such as ViralMoment, YouScan, NewsWhip, and SentiOne, among others. You’ll learn their key features, how to evaluate them, and which ones to use depending on the client or use case. Free tools are not included; however, some platforms offer demo access or trial periods upon request.
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It’s designed for professionals who already work with data, metrics, or market research such as Community Managers and Social Media Managers, who want to apply Social Listening to real business contexts. It’s not aimed at purely strategic roles, but rather at those who contribute to strategy through analysis, communication, or innovation.
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Yes. You’ll learn how to apply what you’ve learned in real situations, with workflows, sentiment analysis, and practical cases you can adapt to your own industry or clients.
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You don’t need to master any specific tool, but you should understand what Social Listening is, how to run basic searches, and be familiar with concepts like sentiment, engagement (interactions), and the basics of digital marketing, data analysis, or online reputation. If you’re starting completely from scratch, we recommend taking the Social Listening Course for Beginners first.
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Yes. Upon completing the course, you’ll receive a certificate that you can add to your LinkedIn profile or professional portfolio.
Want to get notified when enrollment opens?
Join the early-access list and get an exclusive launch discount for the English edition
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