From reading the market to designing professional observatories
The complete training to move from basic analysis to real market intelligence systems based on real conversations.
Learn to read the market with judgment using real conversations.
Design and operate professional real-time observatories.
Turn social data into business decisions with impact.
Prefer to go step by step? → View courses separately
Course Details:
Self-paced, 100% online
* Includes:Social Listening Course for Beginners + Expert Social Listening Course
🕒 Duration: 22–27 hours
🎯 Level: Beginner to Advanced
📜 Certificate included: Yes
🗣️ Language: Spanish (english subs)
💰 Price: 1.215€
Having data is not the same as knowing what to do with it
In many companies and agencies, the same thing happens:
• Metrics, dashboards, and mentions are reviewed.
• Social Listening tools are used in a basic way.
• Things are detected but people don’t know how to interpret or activate them.
The problem is not the lack of data, it’s the lack of structure, judgment, and system.
This program exists to cover the full journey, not just one part.
Not a bundle but a complete journey
This program is designed for people who want to:
stop improvising with data.
truly understand what’s happening in their market.
design systems they can operate, scale, or sell.
You are not buying two separate courses here.
You get access to a comprehensive training path, organized progressively.
A clear path, step by step
Design your market radar with real conversations
Learn to detect signals, understand what’s happening in your sector, and make better marketing and content decisions using real market conversations.
Design and operation of digital market observatories
Learn how to structure, operate, and scale professional market intelligence systems in real business environments.
ℹ️ Videos in Spanish — English subtitles available. Turn them on in the Video ‘Settings’.
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After this journey, you will be able to:
• Read the market with sound judgment using real conversations.
• Detect signals, trends, risks, and opportunities.
• Understand the why behind what people say and do.
• Design the architecture of a market observatory.
• Operate Social Listening as a system, not just a tool.
• Activate insights in marketing, communication, and business.
• Justify decisions to stakeholders or clients.
This program does not teach isolated theory.
It builds a complete professional capability.
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Includes:
• Design your market radar with real conversations.
• Design and operation of real-time market observatories.
• Online access at your own pace.
• Real cases and applied examples.
• Professional methodologies and frameworks.
• Support materials.
Advantage of the full program:
You get the complete learning path at a reduced price compared to buying each course separately, without losing depth or level.
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It’s for you if:
• You work in marketing, social media, insights, research, or strategy.
• You already use data or Social Listening, even at a basic level.
• You review information but feel you lack structure and judgment.
• You aim for more strategic or consulting-oriented roles.
• You want to design systems, not just run analysis.
It’s not for you if:
• You only want to learn a specific tool.
• You are starting from zero.
• You won’t apply this in real environments.
Why take the full program instead of just one course?
Because in real-world practice:
Reading the market without a system falls short.
Designing systems without a solid foundation doesn’t work.
This learning path connects:
judgment + structure
analysis + operations
reading + decision-making
That’s how this work is actually done in real environments.
Who is behind this program
I’m Patricia Fernández, a specialist in market reading and digital conversations, with more than 7 years of experience designing and operating Social Listening systems in real environments.
I’ve worked on complex projects for international brands and agencies, including Coca-Cola (Europe), where the challenge was not to listen more but to decide better.
This program brings together that applied experience from end to end.
Access the full learning path
If you want to move from interpreting real conversations to designing professional market-reading systems, this program is for you.
Program – Design your Market Radar
Introduction to Social Listening and Its Real Value.
Essential Tools and Initial Setup.
Real Applications of Social Listening: Use Cases and Free Tools.
Metrics, Basic Dashboards, and First Reports.
Exploring the Professional World of Social Listening.
Privacy, Ethics, and Best Practices.
Closing Module: Next Steps and Career Opportunities.
Program – Design & Operate your Digital Observatory
Strategy and Architecture of a Social Listening Project
Advanced Query Building and Data Cleaning
Professional Tools and How to Choose the Right One
Strategic Use Cases: Crisis prevention and reputation management, opportunity and trend detection, campaign and launch tracking, competitive benchmarking, product and innovation insights, and identification of key influencers or creators.
Storytelling, Dashboards, and Strategic Reporting
The Future of Social Listening and Emerging Practices
Ethics, Privacy, and Regulation
Frequently Asked Questions about the Course
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Includes access to both courses: Design your Market Radar and Design & Operate your Digital Observatory, with a special discount and full access to all resources, templates, and webinars.
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Start with the Beginners Course, where you’ll learn the basic use of tools and key approaches. Then continue with the Expert Course to deepen your knowledge in strategy, analysis, and professional application.
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You can go through the beginner level as a quick refresher and then focus on the Expert Course. Many students use it to strengthen their foundation before advancing.
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One year and you can complete it at your own pace. Plus, you’ll be notified whenever there are updates or new resources available.
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Yes. Everything is designed to be applied to small, medium, or large companies, agencies, freelancers, and even personal projects. What truly matters is learning how to interpret online conversations.
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Yes. You’ll receive a professional certificate upon completing both courses, which you can add to your LinkedIn profile or professional portfolio.
