The complete path to mastering Social Listening professionally
Start from the fundamentals and progress toward designing real Social Listening strategies for marketing, communication, and insights, with real cases, professional tools, and applied methodology.
This bundle is designed for those who want to truly learn Social Listening, properly and from the ground up , with no shortcuts and no gaps.
Prefer to go step by step? → View courses separately
Course Details:
Self-paced, 100% online
* Includes: Social Listening Course for Beginners + Expert Social Listening Course
🕒 Duration: 13–15 hours
🎯 Level: Beginner to Advanced
📜 Certificate included: Yes
🗣️ Language: Spanish (english subs)
💰 Price: 1.215€
Courses Overview
Fundamentals Course
Expert Course
ℹ️ Videos in Spanish — English subtitles available. Turn them on in the Video ‘Settings’.
Why choose the Complete Pack?
Because Social Listening isn’t learned in a single level. This pack combines the essential foundations with the professional level, so you can apply this discipline with confidence and sound judgment in real-world contexts.
• You start with a clear, practical foundation. No prior knowledge assumed.
• You move straight into the professional level without repeating concepts.
• You learn how to use both free and professional tools with strategic intent.
• You understand the why, the how, and the what for of Social Listening.
• You avoid the common gaps that appear when jumping straight to advanced training.
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This Pack is a good fit if:
✓ You want to learn Social Listening from scratch and do it properly.
✓ You’re building or redefining your professional profile.
✓ You work (or want to work) in marketing, communication, or insights.
✓ You don’t want to stay at a theoretical level or rely on isolated tools.
✓ You prefer a complete, coherent learning journey without skipping steps.
This Pack is NOT for you if:
– You already master Social Listening at a strategic level.
– You’re only looking to solve a very specific, one-off question.
– You need very targeted training for a specific case.
👉 In those cases, the Expert Course or a 1:1 consulting session may be a better fit.
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Social Listening Fundamentals Course
The essential foundation to understand what Social Listening is, how to apply it from day one, and how to analyze conversations using free or freemium tools.
Professional Social Listening Expert Course
The next level: strategy, professional tools, real cases, and reporting to apply Social Listening in brand, agency, or business environments.
Plus, you’ll also get access to:
✓ Downloadable resources and templates.
✓ Guided hands-on exercises.
✓ Private, Spanish-speaking community.
✓ Update webinars.
✓ Certification at both levels.
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• You stop improvising analysis and decisions.
• You know how to listen, analyze, and prioritize relevant information.
• You can justify strategies with real data.
• You know which tool to use for each objective.
• You operate with greater confidence in professional environments.
• You’re ready to apply Social Listening in brands, agencies, or your own projects.
Program – Fundamentals Course
Introduction to Social Listening and Its Real Value.
Essential Tools and Initial Setup.
Real Applications of Social Listening: Use Cases and Free Tools.
Metrics, Basic Dashboards, and First Reports.
Exploring the Professional World of Social Listening.
Privacy, Ethics, and Best Practices.
Closing Module: Next Steps and Career Opportunities.
Program – Expert Course
Strategy and Architecture of a Social Listening Project
Advanced Query Building and Data Cleaning
Professional Tools and How to Choose the Right One
Strategic Use Cases: Crisis prevention and reputation management, opportunity and trend detection, campaign and launch tracking, competitive benchmarking, product and innovation insights, and identification of key influencers or creators.
Storytelling, Dashboards, and Strategic Reporting
The Future of Social Listening and Emerging Practices
Ethics, Privacy, and Regulation
A complete training path, with a cost advantage
The Complete Pack includes both courses at a reduced price compared to purchasing them separately.
It’s the most efficient option if you’re sure you want to go all the way
Choose a complete Social Listening training path
Learn from the fundamentals to the professional level, with method, judgment, and real-world application.
Frequently Asked Questions about the Course
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Includes access to both courses: Beginners + Professional, with a special discount and full access to all resources, templates, and webinars.
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Start with the Beginners Course, where you’ll learn the basic use of tools and key approaches. Then continue with the Expert Course to deepen your knowledge in strategy, analysis, and professional application.
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You can go through the beginner level as a quick refresher and then focus on the Expert Course. Many students use it to strengthen their foundation before advancing.
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Unlimited access. You can complete it at your own pace with no deadlines. Plus, you’ll be notified whenever there are updates or new resources available.
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Yes. Everything is designed to be applied to small, medium, or large companies, agencies, freelancers, and even personal projects. What truly matters is learning how to interpret online conversations.
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Yes. You’ll receive a professional certificate upon completing both courses, which you can add to your LinkedIn profile or professional portfolio.
