Make Social Listening a strategic capability, not just a reporting service
Practical Social Listening programs to help marketing, communications and insights teams turn online conversations into better decisions.
Online courses, tailored masterclasses and strategic consulting. No tools selling, no theory.
Are you an individual professional? → View courses
When Social Listening data exists but decisions still feel unclear
Many teams already have access to social data, dashboards or monitoring tools. The real challenge is knowing what to look at, how to interpret it and how to turn it into decisions.
We typically work with companies facing situations like:
• Need to better understand what their audience thinks beyond reach and engagement metrics.
• Want to anticipate crises or reputational risks before they escalate.
• Are looking for insights to improve campaigns, products, or messaging.
• Have data, but lack a clear interpretation to support decision-making.
• Use tools, but without a strategic framework or clear objectives.
What changes when Social Listening is applied properly
Clear insights that support real business, marketing and communication decisions.
Better prioritisation of risks, opportunities and trends.
Shared understanding across teams (less opinion-driven debates).
More confidence when presenting recommendations internally.
Faster reaction to emerging issues and conversations.
Social Listening stops being “data you collect” and becomes input you trust.
How we work with companies
Social Listening training
Practical training designed to help teams understand, apply, and extract real value from Social Listening in their day-to-day work without relying on intuition or a single tool.
Fundamentals Course – Social Listening from scratch
Learn how to apply Social Listening from day one using free or freemium tools. Ideal if you work with content, small brands, or are getting started in marketing.
Ideal if you:
Have never used Social Listening before.
Work in content or community management.
Want a solid foundation before moving to a professional level.
Want to detect content ideas that connect, understand what is said about a brand or product, and analyze real conversations to make better decisions.
Professional Social Listening Expert Course
Design complete Social Listening strategies, work with professional tools, and learn how to turn digital conversations into actionable insights for reputation, campaigns, benchmarking, and innovation.
Ideal if you:
Work in marketing, social media, consumer insights, or communication.
Want to grow into more strategic roles.
Need criteria and structure to justify strategies and recommendations, not just learn how to use a tool.
Customized Social Listening Masterclass
A 30–60 minute online session where we show how to apply Social Listening in a practical way, using accessible tools, real examples, and a strategic approach tailored to each audience.
Topics adapted to different audiences:
Marketing and communication students: practical introduction and trends.
Content creators and influencers: how to detect what your audience wants, get inspired, and apply it to your strategy.
Professionals in agencies or brands: how to integrate Social Listening into campaigns, reporting or analysis.
Use of specific Social Listening tools.
Strategic consulting
Consulting sessions designed to help teams interpret data, defining the best approach, unblock complex situations and support campaign, reputation, innovation or trend-related decisions.
1:1 Consulting Sessions
Do you have a Social Listening challenge with your brand, client, or team and need strategic clarity?
This session is designed to help you apply Social Listening effectively to a specific case, from strategy design and process review to KPI definition, report optimization, or simply to unblock analysis and decision-making.
How does it work?
☑ You complete a short form with your company details and needs..
☑ I review your case and prepare a tailored proposal (approach, duration, and budget).
☑ Within 48 hours, I’ll send you the next steps by email.
What makes this process different?
Every company, agency, and team faces different challenges. That’s why I review your case before proposing any session, to ensure the solution is relevant, focused, and actionable
What will you receive?
A customized proposal adapted to your team and objectives, including suggested dates and the type of engagement (one-off session or ongoing support).
Benefits of working with us
You want to build internal capability without having to create an in-house training program from scratch.
You need a shared foundation before moving into more advanced tools or methodologies.
Your team has data, but lacks clarity to support decision-making.
You’re looking for targeted expertise, not a long-term consulting dependency.
You need a flexible and scalable solution.
Patricia
Fernández
Expert in Social Listening and Digital Conversation Analysis.
☑ 6+ years as Social Listening Lead for Europe at Coca-Cola.
☑ Trained over 40 teams in Social Listening tools and strategy.
☑ Hands-on experience with global brands and leading agencies, such as WPP, Ogilvy, Comdata, and Findasense.
☑ Speaker and educator on LinkedIn and at top business schools.
☑ Recognized as one of the Top Social Intelligence Influencers 2025.
¿Why choose Social Listening Co.?
Practical, flexible, strategic training
Independent from tools
Learn to use and compare both free or accessible tools, adapted to your reality. Method and criteria first.
Online Community
Join a private space where you can ask questions, share experiences, and learn from other professionals in the industry.
Real Cases
Training based on real experiences inspired by concrete business situations.
Experience
Experience working with both brands and agencies.
Certification included
Receive your professional certificate upon completing the course, ideal for boosting your work profile or portfolio.
Templates & Resources
Receive access to guides, analysis structures, and formats, ready to use with your clients or team from day one.
Let’s explore if this makes sense for your team
If you’re looking to strengthen how your team uses Social Listening through training, consulting or both, let’s talk.
Real Opinions
“I was fortunate to have Patricia as a guide to improve the structure and strategic focus of my analyses, as well as to think beyond the data and refine the narrative of my reports. Her support was invaluable and helped me grow professionally.”
Charles B. - Digital analyst
“Patricia is one of those people who exudes confidence and expertise from the very first moment. Her empathy and patience make you feel comfortable asking anything, and her examples are always highly practical and applicable.”
Samantha C. - Senior Digital Marketing Strategist at Styleheads
“After my experience as a Social Media Analyst at two agencies, I can say that few people teach with such clarity and strategic focus as Patricia. Her training changed the way I analyze social content.”
Hamza A. - Digital analyst Ex Comdata & Ogilvy
“What I appreciate most about Patricia is that she genuinely wants you to learn. She doesn’t just give you a theoretical lecture, she guides you, listens, and equips you with the tools to make data-driven decisions.”
Luisa S. - Research and Insights Lead
“Patricia is a truly exceptional social listening expert. During the time we worked together, I was always impressed by her ability to transform raw data into strategic, actionable insights. Her deep understanding of online consumer behavior enabled us to create more effective and impactful campaigns. Patricia’s strategic mindset and collaborative spirit made her an invaluable partner.”
Mateusz W. — Data & Intelligence Director at Ogilvy
Blog
FAQ
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Yes. You can book a one-on-one session to analyze your specific case. It’s ideal if you have a brand, project, or client and need clarity or actionable ideas.
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Yes. We provide discounts if you need to train several people. Let us know how many accesses you require, and we’ll send you a quote with the best terms.
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Yes, upon request. Sessions can be held online or in-person for events, universities, agencies, or companies.
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Request a personalized proposal where you can share your situation with us. We’ll help you choose the option that best fits your needs.
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Yes, I issue standard or simplified invoices depending on the type of client. I also offer discounts for groups or teams.
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Social Listening (or digital active listening) is the practice of analyzing what people say online—on social media, forums, reviews, and other platforms—to better understand their opinions, needs, and emotions.
It helps you make smarter decisions in marketing, communication, innovation, and reputation management. With Social Listening, you can spot trends, prevent crises, create relevant content, and connect more effectively with your audience.
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Yes, you can enroll in any of the courses even if it’s for just one person. We’ll send you a tailored proposal and an invoice with your company’s tax details.
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Yes. You can mix courses, consulting sessions, and masterclasses based on your needs. Share your situation with us, and we’ll help you find the best solution.
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Of course. You can choose just one or opt for the Complete Pack, which includes both main courses at a special price.
