Learn Social Listening from scratch and apply it from day one.

A practical course to create content, analyze conversations, and make better decisions using free or freemium tools with no prior knowledge required.

This course is designed to help you get started. If you already work with strategy, insights, or professional tools, we recommend the Expert Course.

I want the Fundamentals Course
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Course Details:

Self-paced, 100% online

🕒 Duration: 4.5–5 hours (3h of video content)

📝 Assignments & quizzes: 12

🎯 Level: Beginner

📜 Certificate included: Yes

🗣️ Language: Spanish (english subs)

Course Overview

ℹ️ Video in Spanish — English subtitles available. Turn them on in the Video ‘Settings’-

  • This course is a good fit if:

    ✓ You’ve never used Social Listening before.

    ✓ You work in content, community management, or with small brands.

    ✓ You’re just getting started in marketing or communication.

    ✓ You want to learn with clear examples and without expensive tools.

    ✓ You need a solid foundation before moving to a more advanced level.

  • • Learn how to set up basic searches using keywords and Boolean operators.

    • Start using free or low-cost tools from day one.

    • Apply Social Listening to real-life cases: brands, campaigns, and crises.

    • Access to webinars to ask questions, see live demos, and get updates.

    • Access to a Spanish-speaking community to ask questions and share progress.

    • Certificate of completion.

    • Spot content ideas and trends using real data and not intuition.

      • Understand what people are saying about a brand, product, or topic across social media, forums, and search.

      • Use free and freemium tools strategically.

      • Analyze real conversations and turn them into useful insights.

      • Create clear, basic reports that explain what’s happening, why it matters, and what to do next.

Program Overview

  • Introduction to Social Listening and Its Real Value.

  • Essential Tools and Initial Setup.

  • Real Applications of Social Listening: Use Cases and Free Tools.

  • Metrics, Basic Dashboards, and First Reports.

  • Exploring the Professional World of Social Listening.

  • Privacy, Ethics, and Best Practices.

  • Closing Module: Next Steps and Career Opportunities.

Once you complete the course, you’ll receive a Certificate and a solid foundation to:

  • Apply Social Listening in your current role.

  • Offer a more complete service as a freelancer or community manager.

  • Move on to the Expert Course whenever you’re ready to go deeper.

I want the Fundamentals Course

Frequently Asked Questions about the Course

  • No. This course is designed for people with no prior experience. We start from the very basics and guide you step by step on how to apply Social Listening using free tools.

  • You’ll work with free or freemium tools such as Google Trends, Reddit, TikTok, Google Alerts, and Mentionlytics, among others and learn how to use them in real-life situations.

  • The course takes around 4.5 to 5 hours in total, including video lessons, templates, guides, and exercises but you can go at your own pace. All content is pre-recorded, and you’ll have unlimited access.

  • Yes. Although it’s a beginner-level course, it provides practical tools to help you identify trends, analyze audiences, and deliver valuable insights to your clients from day one.

  • Yes. Upon completing the course, you’ll receive a certificate that you can add to your LinkedIn profile or professional portfolio.