Design your market radar with real conversations
How to detect signals, understand what’s happening in your sector, and make better marketing decisions without relying on intuition or isolated dashboards.
• Detect trends, risks, and opportunities before they become obvious.
• Understand the why behind what your audience does.
• Apply real insights to content, campaigns, and marketing decisions.
This course is designed to help you get started. If you already work with strategy, insights, or professional tools, we recommend the Digital Observatory Course.
Course Details:
Self-paced, 100% online
🕒 Duration: 4.5–5 hours (3h of video content)
📝 Assignments & quizzes: 12
🎯 Level: Beginner
📜 Certificate included: Yes
🗣️ Language: Spanish (english subs)
If you work in marketing, this probably sounds familiar
You have data. You have metrics. You even have reports.
You run actions without being sure whether they will work.
You see trends when they are already saturated.
You have metrics, but no context or explanation.
You make decisions based on intuition because the data doesn’t explain the why.
The market is already talking. The problem is that almost nobody is listening well.
Every day, people talk about brands, products, frustrations, comparisons, and needs across social media, forums, comments, and searches.
Those are the signals that explain why things happen, not just what happened.
These real conversations:
don’t appear in Google Analytics.
don’t show up in web or paid dashboards.
aren’t captured in traditional surveys.
But they directly influence:
what content connects.
which campaigns work.
which decisions succeed or fail.
Learning to read these conversations completely changes how marketing decisions are made.
Before we continue, let me explain this to you in under 2 minutes
ℹ️ Video in Spanish — English subtitles available. Turn them on in the Video ‘Settings’-
A market radar is not a tool.
It’s a way of reading signals.
A market radar helps you detect what is starting to move, understand why it’s happening, and decide what to do before it becomes obvious to everyone.
It’s not about collecting more data or staring at dashboards. It’s about learning how to interpret real conversations and turning them into judgment and decision criteria.
Detect relevant signals in your sector before they go mainstream.
Filter out noise and keep only what truly matters.
Connect what people say with real marketing decisions.
This course teaches you how to design your own market radar step by step, using real conversations that already exist online.
*Methodology based on Social Listening and applied social intelligence.
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✓ Detect relevant signals, trends, and opportunities in your sector.
✓ Understand the why behind what your audience does.
✓ Interpret real conversations without getting lost in noise.
✓ Turn what is being said online into practical decisions.
✓ Apply real insights to content, campaigns, and strategy.
This is not a course about just looking at data.
It’s a course about thinking better before acting.
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The course is designed so you can apply it from day one, even if you don’t come from an analysis or research background.
• 100% online and self-paced.
• Short, practical lessons.
• Real cases and applied examples.
• Accessible tools (free or freemium).
• Guided exercises to make it actionable.
This is not about memorizing concepts, but about training a different way of reading the market.
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Who it’s for:
• You work in marketing, social media, or communication.
• You are a community manager or junior profile and want to bring more strategic judgment.
• You execute a lot but want to better understand why you’re doing what you’re doing.
• You feel you rely on intuition because the data doesn’t explain enough.
Who it’s NOT for:
• If you only want to learn a specific tool.
• If you want dashboards without analysis.
• If you’re not interested in interpreting insights or making decisions.
Who is behind this course
I’m Patricia Fernández, a specialist in market reading and digital conversations, with more than 7 years of experience working with international brands and agencies.
I’ve applied this methodology in real environments such as Coca-Cola (Europe) and agencies, helping teams detect signals, understand context, and make better decisions.
This course brings that hands-on experience down to earth, designed for professionals who want to go beyond just executing tasks.
Start reading the market with clarity
If you feel like you execute a lot but make decisions blindly, this course is for you.
Program Overview
Introduction to Social Listening and Its Real Value.
Essential Tools and Initial Setup.
Real Applications of Social Listening: Use Cases and Free Tools.
Metrics, Basic Dashboards, and First Reports.
Exploring the Professional World of Social Listening.
Privacy, Ethics, and Best Practices.
Closing Module: Next Steps and Career Opportunities.
Once you complete the course, you’ll receive a Certificate and a solid foundation to:
Apply Social Listening in your current role.
Offer a more complete service as a freelancer or community manager.
Move on to the Expert Course whenever you’re ready to go deeper.
Frequently Asked Questions about the Course
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No. This course is designed for people with no prior experience. We start from the very basics and guide you step by step on how to apply Social Listening using free tools.
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You’ll work with free or freemium tools such as Google Trends, Reddit, TikTok, Google Alerts, and Mentionlytics, among others and learn how to use them in real-life situations.
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The course takes around 4.5 to 5 hours in total, including video lessons, templates, guides, and exercises but you can go at your own pace. All content is pre-recorded, and you’ll have unlimited access.
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Yes. Although it’s a beginner-level course, it provides practical tools to help you identify trends, analyze audiences, and deliver valuable insights to your clients from day one.
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Yes. Upon completing the course, you’ll receive a certificate that you can add to your LinkedIn profile or professional portfolio.
