Professional Social Listening for real decision-making in marketing and communication
An advanced program for professionals who want to design Social Listening strategies, work with professional tools, and turn digital conversations into actionable insights for business, reputation, and campaigns.
This course is not about learning what Social Listening is. It’s about applying it strategically in real professional contexts.
Course Details:
Self-paced, 100% online
🕒 Duration: 10–12 hours
📝 Assignments & quizzes: 10
🎯 Level: Advanced
📜 Certificate included: Yes
🗣️ Language: Spanish (English subs)
Course Overview
ℹ️ Video in Spanish — English subtitles available. Turn them on in the Video ‘Settings’-
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This course is a good fit if:
✔ You already work in marketing, communication, social media, or insights.
✔ You have a basic understanding of Social Listening or know what it’s used for.
✔ You want to move from execution to data-driven decision-making.
✔ You need to justify strategies, campaigns, or recommendations with data.
✔ You’re interested in growing into more strategic roles (Social Media Manager, Social Listening / Social Intelligence, Insights).
This course is NOT for you if:
– You’ve never used Social Listening in any way and don’t know what it is.
– You’re only looking for content ideas or basic inspiration.
– You need to start with free tools and foundational concepts.
👉 In that case, start with the Fundamentals Course.
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Get to know professional Social Listening tools and learn how to choose the right one for your business or client.
• Real-world case studies covering crisis management, reputation, trends, innovation, and campaigns.
• Hands-on exercises and downloadable resources.
• Access to webinars for updates and live demos.
• Spanish-speaking community to ask questions and share updates.
• 100% online and in Spanish.
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Design a complete Social Listening strategy aligned with real business objectives.
• Build advanced queries and efficiently collect and clean data.
• Analyze large volumes of conversation without losing analytical rigor.
• Identify reputational risks, opportunities, and trends before they escalate.
• Turn data into clear, actionable business insights.
• Create professional reports that support decisions, not just metrics.
Program Overview
Strategy and Architecture of a Social Listening Project.
Advanced Query Building and Data Cleaning.
See how to get the most out of Professional Social Listening Tools like YouScan, NewsWhip, SentiOne • ViralMoment, Mentionlytics and others.
How to Choose the Right tool for your brand, company.
Strategic Use Cases: Crisis prevention and reputation management, opportunity and trend detection, campaign and launch tracking, competitive benchmarking, product and innovation insights, and identification of key influencers or creators.
Storytelling, Dashboards, and Strategic Reporting.
The Future of Social Listening and Emerging Practices.
Ethics, Privacy, and Regulation.
Work with professional Social Listening tools
Throughout the course, you’ll work with professional tools used by brands and agencies, learning when to use each one, for which use case, and with what objective — beyond the tool itself.
You’ll work with platforms such as: YouScan · SentiOne · ViralMoment · NewsWhip · Mentionlytics · Datashake
Use cases applied to real-world contexts
You’ll work on real Social Listening case studies applied to:
• Reputation management and crisis prevention
• Trend and opportunity detection
• Campaign evaluation and optimization
• Benchmarking and competitive intelligence
• Consumer and product insights
All with a practical approach that can be replicated in brands or agencies.
Certification, community, and continuity
Once you complete the course, you’ll receive a professional certificate and access to a community where you can stay up to date, ask questions, and learn from other professionals in the field.
This course is designed as a real step toward more strategic roles within marketing, communication, insights, or social intelligence teams.
Take the step into professional Social Listening
Learn how to apply Social Listening with rigor, structure, and a strategic mindset.
Frequently Asked Questions about the Course
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This course is designed for professionals who already understand the concept of Social Listening and want to learn how to apply it strategically using professional-grade tools. It focuses on how to use these tools to create value in campaigns, reputation management, innovation, and more.
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You’ll work with professional tools such as ViralMoment, YouScan, NewsWhip, and SentiOne, among others. You’ll learn their key features, how to evaluate them, and which ones to use depending on the client or use case. Free tools are not included; however, some platforms offer demo access or trial periods upon request.
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It’s designed for professionals who already work with data, metrics, or market research such as Community Managers and Social Media Managers, who want to apply Social Listening to real business contexts. It’s not aimed at purely strategic roles, but rather at those who contribute to strategy through analysis, communication, or innovation.
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Yes. You’ll learn how to apply what you’ve learned in real situations, with workflows, sentiment analysis, and practical cases you can adapt to your own industry or clients.
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You don’t need to master any specific tool, but you should understand what Social Listening is, how to run basic searches, and be familiar with concepts like sentiment, engagement (interactions), and the basics of digital marketing, data analysis, or online reputation. If you’re starting completely from scratch, we recommend taking the Social Listening Course for Beginners first.
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Yes. Upon completing the course, you’ll receive a certificate that you can add to your LinkedIn profile or professional portfolio.
