Social Listening and Social Intelligence Consulting for Brands
I'm Patricia Fernández, an independent Social Listening and Social Intelligence consultant with 8 years of experience.
I help brands and agencies turn public online conversations into decisions on risk and reputation, trends, consumers, competition and campaigns.
Every project is tailored: tell me your challenge and I'll send you a proposal.
How it works
You request a proposal. The form tells me your challenge, market and timeline. We can set up a call so I can better understand your case.
I review your case. I send a proposal with scope, dates and format: a one-off 60-minute session or ongoing support.
I lead it directly. From start to finish, and I'm your single point of contact.
How I can help
Crisis and reputational risk prevention: detect early signals, sensitive narratives and topics that may escalate. Design or review your alert system.
Recurring challenge detection: identify patterns of complaints, friction or dissatisfaction that affect perception, experience or sales.
Strategic validation before launch: test ideas, messages or positioning against what the market is already saying.
Real-time campaign monitoring: analyse live response, detect friction early and adjust before the campaign ends.
Demand-based content ideas: find topics, angles and formats based on real conversations and search behaviour.
Design or review of your listening system: query setup, observatory structure, tool selection and turning insights into decisions.
Frequently asked questions
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It depends on scope, markets and timeline, so I prepare a tailored proposal once I understand your case.
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Yes. Use the same form: tell me your challenge and I'll suggest the format that fits, from a one-off 60-minute session to ongoing support.
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No. If you already use one, such as Sprinklr, I work with it; if not, I help you choose the most suitable one for your project.
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No. It is my professional brand for consulting and training.
Patricia Fernández is an independent Social Listening and Social Intelligence consultant for brands and agencies. Social Listening Co. is her professional brand for consulting and training, not a tool or software.
Real Opinions
“I was fortunate to have Patricia as a guide to improve the structure and strategic focus of my analyses, as well as to think beyond the data and refine the narrative of my reports. Her support was invaluable and helped me grow professionally.”
Charles B. - Digital analyst
“After my experience as a Social Media Analyst at two agencies, I can say that few people teach with such clarity and strategic focus as Patricia. Her training changed the way I analyze social content.”
Hamza A. - Digital analyst Ex Comdata & Ogilvy
“Patricia is a truly exceptional social listening expert. During the time we worked together, I was always impressed by her ability to transform raw data into strategic, actionable insights. Her deep understanding of online consumer behavior enabled us to create more effective and impactful campaigns. Patricia’s strategic mindset and collaborative spirit made her an invaluable partner.”
Mateusz W. — Data & Intelligence Director at Ogilvy